Hello friends! Today I'd like to welcome Reshma Kadvath to The Brigade that Builds Brands. An avid recycler + up cycler, author of two coffee table books on sustainability, and a creative blogger, this Army wife champions a cause very dear to my heart. A cause that many of us can weave into our lives now too, to not only nourish our creativity but to nurture the Earth. I "met" her on Instagram, and was instantly fascinated with how she creates jewellery, furniture and decor items out of old, broken objects that anybody else would probably discard without a backward glance. With the magic wand of her creativity, a broken doorknob turns into a candle stand, a woven hand fan into a coffee tray, hooks into a necklace, and much more.
Reshma Kadvath - Author, Upcycling Artist, Blogger & Army Wife |
Let's dive into this chat and find out how she does what she does while moving from one small military base to another with her Army officer husband. (You are welcome to read about all our featured milpreneurs here.)
CB. Please tell us something about yourself – what do you do, where are you based and how long have you been a fauji/military wife (and which service are/have been part of i.e Army/Air Force/Navy).
RK. Hi… I am Reshma Kadvath. Basically I am a Keralite, but after 22 years of marriage to an Army Officer, I can safely say that I have a bit of ‘all states of India’ in me. I am a self-proclaimed lover of everything Indian, and it reflects in my fashion sense and décor sensibilities. I am a nature lover and try to surround myself with plants and greenery wherever I go. Apart from this, I am also a writer. I have authored two coffee table books, primarily dealing with creativity and upcycling.
CB. What has been your business or creative journey been like: how & when did you start your brand/business/creative career?
RK. The journey has been very fulfilling and satisfying. The creative roots can be traced back to my childhood, but the journey truly took flight, once I became an Army wife. My first born was diagnosed with clinical ADHD, so it became difficult for me to venture out much. That is when the décor bug bit me real hard. I started transforming my Fauji homes into the ultimate creative and inspirational sanctuaries. However, soon the pinch of a single earning member started curbing my creative instincts. That is when I started my creative journey, into the world of UPCYCLING (creative reuse of old and discarded objects). Although it initially started as a means to save money, once I became aware of its ‘POSITIVE IMPACT ON OUR ENVIRONMENT’, it has become my one true calling… my IKIGAI. Now my main aim is to spread awareness about this beautiful creative process and its many benefits on the environment, to one and all.
Reshma with one of her coffee table books |
Reshma's beautiful home decor - most of it created through up cycling and recycling |
CB. Fauji wives make their home in an assortment of obscure places across the country. Our lives are about living in the moment and doing what we can, when we can. Can you share how you stayed creative or found work that satisfied you while moving across the country?
RK. I believe travel expands one’s creative horizons. You get inspired by the various cultures, traditions and rich art forms. Every state I get posted to gives me new raw materials (mostly from junkyards and flea markets) to work on and introduces me to local artisans, trained in different skills, who help give life to my ideas. It is a two way affair. I get to see my ideas fructify, and I with my creative imagination in turn help open their minds to infinite new possibilities of their craft/talent. Taking inspiration from all over the country, in addition to décor accents, I create upcycled jewelry, fashion accessories, utility items, furniture… you name it I upcycle it.