Over the years, I’ve met lots of service wives, all talented
and well-qualified, but very few who take what they have to start a meaningful
work-from-home venture, from where they are. I agree that the challenges of the
defence services lifestyle are unique and not exactly nurturing towards lady
wives with long-term careers. But still, it is NOT impossible to be a
work-from-home diva.
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It was this quest to connect with other work-from-home
lady bosses that nudged me to start The Brigade that Builds Brands, a popular series that turns the spotlight on fauji
wife entrepreneurs.
I’ve found that there are certain kinds of traits that make
these ladies launch a venture from remote areas of the country.
Here are the 5
kinds of women who strive to create brands from the boondocks, while making
their home in fauji/military bases across India:
1.
The “I
see the glass as half-full” kind of fauji wives: Like I
said before, we have plenty of variables in our military lifestyle that can
throw a spanner in the works when it comes to working-from-home in a
self-created venture. But these ladies always see what’s working in favor of
them in any given situation or posting and use it to their advantage while
creating work schedules and career goals. Instead
of choosing to find problems that hold them back, they look at the positives
i.e. they don’t say the glass is half-empty, but instead, it’s half-full.
2.
The “Take
the bull by the horns” kind of fauji wives: Whether it’s a welfare
meet or Ladies Club program to arrange, a party or official do to be attended,
a business plan to be created or a professional course that’s necessary for
their career development, these military/fauji wives just go ahead and do
what’s needed without spending too much time talking about it. I’ve noticed
that when you jump into the rabbit hole of too much planning and discussion and
mulling over the if’s and but’s (very apt for all those long “meetings” that fauji
wives are famous for while planning their events!), there’s more chatter and
less of productive action.
3.
The “Can
do” kind of fauji wives: When you’re determined to have a self-employed
career, you don’t give yourself reasons for why you cannot do your job or
cannot meet a deadline. Instead, you always think of things you can do at a new
base you’re posted to or in a new portfolio that you may have to handle because
of your husband’s promotion.
4.
The
“Let’s find a way” kind of fauji wives: You cannot afford to belt out
one excuse after another if you want to create and run a work-from-home venture
as a military wife. Because every excuse that you give will be relevant (eg: “I
have bad internet” or “I cannot meet my clients in person” etc) and if you let
it, these will bring down any ambitions that you may have. So the ladies who
are proactive in finding a way around the challenges are the ones who can
continue an entrepreneurial career, while living at socially active bases in
small towns, where the demands on your time and energy are colossal.
5.
The “I
can make time” kind of fauji wives: Now, you gotta be a “Make
time” kinda person if you work-from-home on your own small business because as homemakers and moms,
you already have your plate full. But if you’re also a service wife, well,
you’ve got another full schedule choc-a-bloc with welfare meets, event
practices, parties, official functions, coffee mornings and Ladies Clubs. Take
a peek at everything you’ve got to do as a mom, wife and fauji lady, and it’s a
wonder you can carve out time for working from home. Even more, since most of our military
community still believes that work-at-home careers are super flexible. But that’s
the keyword: “make time”.
The ladies who do manage to run online ventures while
working-from-home aren’t the kinds to sit back and wait for the right slot to
open up for them. They take a good look at their schedules and fit bite-sized work
goals in the slivers between all the different things to do.
So, are you any of the above or do you identify with all of
the above J?
And can you guess which kind of milpreneur am I?
Would you prefer to LISTEN to this blog post? Here's the episode from my podcast 'Be Your Own Boss From Anywhere' (Click on the image to go to the Audio):
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:) Till then, find me here:
Twitter @ChandanaMilSpo
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